NEW YORK (March 7, 2023) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced that Harkiran Chima has joined the company as Director of PFL International. Based in London, he will play a key role in continuing to accelerate the world’s No.2 MMA company’s global presence and strengthen relationships with leading international media platforms and betting companies.
Chima joins PFL from leading sports media platform ‘ONE Football’ where he spearheaded business development for broadcast rights across a range of key international soccer properties. Previously, he served as a Senior Manager at Sportradar, one of the world’s leading data and sports betting companies, overseeing media rights in major global markets and also worked at Endeavor co-founded sports tech startup HEED.
''I'm excited and proud to join the Professional Fighters League and look to add to their innovative and forward-thinking philosophy,” said Chima. ''The PFL has seen enormous growth and expansion. I look forward to furthering the brand's footprint internationally.”
“I’m thrilled to welcome Harkiran to Professional Fighters League as Director of International,” said James Frewin, SVP of International at PFL. “He brings strategic commercial and legal expertise across media and sports betting which will prove invaluable as we continue to expand our global footprint.”
PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The Company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL airs live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 leading international media partners.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.
PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
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