PROFESSIONAL FIGHTERS LEAGUE AND DUELBITS ANNOUNCE PARTNERSHIP

Duelbits to Activate Across PFL World Tournament, Champions Series, and PFL Europe Events in Key APAC Territories

NEW YORK (August 14, 2025) – The Professional Fighters League (PFL) today announced a new partnership with Duelbits, a leading global sports betting platform, as the Official Sports Betting Partner for select markets across the Asia-Pacific region - China, Singapore & Hong Kong, for the remainder of 2025.

Through this collaboration, Duelbits will activate across the PFL’s remaining 2025 World Tournament, PFL Champions Series, and PFL Europe events, leveraging premium branding, broadcast integrations, and digital content to connect with MMA fans in the APAC region.

As part of the partnership, Duelbits will receive a range of brand exposure opportunities across PFL events and platforms within the territory, along with access to content and engagement initiatives designed to connect with fans. The partnership will also include tailored video content within the territory to support Duelbits’ marketing and fan engagement objectives.

“We are excited to welcome Duelbits to the PFL global partner family,” said John Martin, CEO of PFL. “The APAC region is a key growth market for the league, and together with Duelbits we’ll deliver premium, localized experiences that bring fans closer to the action.”

“This partnership with PFL is a natural step forward in our mission to innovate sports entertainment,” said Christopher Curran, CEO of Duelbits. “Our community appreciates high-level competition across all sports, and MMA creates some of the most exciting engagement opportunities. Through this collaboration, we're building cutting-edge wagering experiences that deliver the precision and intensity our users expect, while creating new ways for fans to connect with elite competition.”

The partnership will debut at PFL World Tournament Finals: Hollywood on August 21, and continue through the remainder of the year.

ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL is the only MMA organization with the “win and advance” tournament format. PFL has three fight products: PFL World Tournament, PFL Champions Series, and PFL International Leagues. PFL is broadcast and streamed live to 190 countries with 20 leading media partners. PFL is backed by major blue-chip investors including SURJ, Ares, 885 Capital, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth and global sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.

PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma).

 

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