The Professional Fighters League (PFL) has crowned a new champion! Only this time, it is outside of the cage and inside the digital marketing department! On Wednesday August 12th, the Cynopsis Sports Media Awards crowned new champions during their Virtual Awards Ceremony.
The PFL was nominated for three awards; Use of Instagram, League of the Year for a Breakthrough Sport, and Product Innovation. After a grueling five-round affair, PFL was left standing as the sole-champion for… Use of Instagram!
PFL took home the title for their creative collaborations with RayRod Da Gawd and KutKraft. Together, we created video game and pop culture inspired edits paired with the exhilarating video highlights from the league’s best moments!
“We strive to be innovative in everything that we do. Our partnership with RayRod and KutKraft delivered against that goal again and again for the 2019 [PFL] season,” says PFL Chief Digital Officer, Dan Ghosh-Roy.
Other nominees in the Best Use of Instagram category included; theScore, WWE, Bleacher Report's House of Highlights, and FOX Sports!
About Cynopsis Sports Media Awards
The Cynopsis Sports Media Awards is the industry's premier business awards that not only brings together the biggest names from across the sports ecosystem, but honors and showcases the best work in the industry. Judged by your peers, we'll honor the engaging work in production, marketing and tech, saluting all of the hard work from the past year, and honoring producers, hosts, sponsors and executives alike.