LONDON - February 24, 2025: The Professional Fighters League (PFL) today announced Darren Russell as International Director of Marketing Digital and Content. After having supported the organisation from his independent marketing company since 2019, he will now work directly for PFL to continue his efforts growing the company’s digital presence, having successfully led the digital growth of PFL Europe in 2024, alongside Bellator Champions Series and most recently, Dubai Champions Series.
In this role, Russell will oversee, consult and implement marketing, digital and social activations on international events, with a supporting role for US-based fight nights. Russell has 11+ years of experience in combat sports, most notably launching Eagle FC with MMA legend Khabib Nurmagomedov. Russell has also worked with a range of combat sports stars including Floyd Mayweather, Islam Makhachev and Cris Cyborg.
Based in the UK, Russell will report to PFL Europe’s GM David Green and Vice President of Global Brand Chris Blumberg on international marketing, and will play a pivotal role in international Champions Series, PFL Europe, PFL MENA, PFL Africa and more events outside the US.
“Darren is an incredible talent who has elevated PFL’s brand to be a true global powerhouse through his creativity and commitment, ensuring our marketing, digital and social channels tell the stories of not just our brand, but also our amazing athletes.” Said PFL CEO Peter Murray.
“His knowledge of his discipline across worldwide territories as well as insightful MMA experience give PFL a true advantage in the space, and we’re very fortunate to have a team member who has proven himself time and time again to deliver results that showcase PFL as a premium combat product.”
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL is the only MMA organization with the “win and advance” format. PFL is broadcast and streamed to 190 countries with 20 leading media partners. PFL is backed by major blue-chip investors including SURJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, 885 Capital, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
