Ghosh-Roy Brings Digital, Social, and Audience Development Expertise from Youth Lifestyle Company Complex Networks and Global Superstar Beyoncé to the PFL
The Professional Fighters League (PFL) today introduced Dan Ghosh-Roy as Chief Digital Officer. In this role, Ghosh-Roy will oversee all audience, engagement, product, programming, promotion, and technology at the company, expanding the league’s direct-to-consumer platform and capabilities. As a key member of the PFL Leadership Team, he will report to CEO Pete Murray.
“Dan brings digital and social leadership that will allow the PFL to connect in more engaging and exciting ways with MMA fans 365 days a year, not just on fight nights,” stated Peter Murray, PFL CEO. “We experienced tremendous audience engagement in year one of the PFL as the No.2 live streaming sport on Facebook Watch, and under Dan’s creativity and leadership, PFL’s second season will be even more innovative for current and new MMA fans.”
Ghosh-Roy joins the PFL from Complex Networks, where he served as SVP, Marketing and Audience Development. During his tenure, he created and curated engaging content, reaching millions of fans with varied passion points, developed customer acquisition campaigns through a multi-channel approach and oversaw year-over-year growth across Complex’s social and web properties. Prior to Complex, he served as head of digital for Parkwood Entertainment, responsible for the strategy and execution of Beyoncé's digital business and maintaining all social and digital properties for various artists on the Parkwood roster. Dan previously held senior leadership roles at Ultra Music and EMI Music, working with the likes of Katy Perry, Snoop Dogg, Coldplay, Calvin Harris and others.
“I am blown away by the PFL’s accelerated growth in just one year of existence as well as the team’s vision for reimagining MMA in the sport-season format,” said Ghosh-Roy. “MMA fans are young, engaged, global, and live on mobile devices – the PFL will be the innovative leader in sports, providing never seen before content and new ways to directly engage our fans.”
About Professional Fighters League
The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a regular season, playoffs, and championship. PFL’s differentiated format and exciting fights sparked breakout growth for the league.
The PFL season features elite MMA athletes across six weight classes, including the first-ever 155-pound women’s division, with each fighting twice during the PFL Regular Season in May, June, July, and August. The top eight fighters in each weight class advance to the single-elimination PFL Playoffs in October, where fighters must fight twice and win twice in the same night to advance to the finals. The PFL Championship is New Year’s Eve. Winners of each title bout will be crowned PFL World Champion of their respective weight class and earn $1 million. Additionally, fans will be delivered next-gen stats never seen before in MMA through the PFL’s proprietary SmartCage™ platform and Cagenomics™ technology.
PFL is backed by an investor group of sports, media, entertainment, and business titans. For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/ProFightLeague).