Tucker Named VP Global Brand Partnerships

Tucker Named VP Global Brand Partnerships


January 27, 2020 PFL

Jim Tucker Brings Over 20 Years of Corporate Partnership Experience from the Biggest Sports Properties in the World, Including the Los Angeles Dodgers, NBA, UFC, NASCAR and NFL  


NEW YORK (January 27, 2020): The Professional Fighters League(PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, today announced Jim Tucker as Vice President of Global Brand Partnerships. In his new role, Jim’s primary focus will be securing new global brand partners for the PFL, building on a portfolio that includes Anheuser Busch In-Bev, GEICO, SeatGeek, Rich Energy and more. 


“Jim is a seasoned executive with a proven track record of securing and structuring multi-million dollar global marketing partnerships between the biggest brands and sports leagues in the world,” said Peter Vesey, SVP, Global Brand Partnerships of the PFL. “PFL’s growth has been fueled by innovation. We provide brands with the opportunity to engage a passionate, loyal and global fan base in new and unique ways, and Jim’s extensive experience in both sports and MMA will play an instrumental role in bolstering our portfolio of premium brand partners.”


Jim joins the PFL from Highway 95 Sports + Entertainment, where he served as CEO/Founder.  Previously he was with the 2019 National League Champion Los Angeles Dodgers as Vice President, Global Marketing Partnerships.  Prior to that, Jim was Associate Vice President, Global Marketing Partnerships for the NBA, where he was responsible for driving league revenue through the strategic development and sale of integrated marketing partnerships. No stranger to the world of MMA, Jim also worked for the UFC as Director, Marketing Partnerships, where he secured multiple new partnerships in major categories, while managing key renewals.


“I am thrilled to join one of the fastest growing sports leagues in the world,” said Tucker. “PFL is a world-class organization, and I look forward to building on the league’s success by delivering innovative marketing partnerships and solutions across key categories.”


About Professional Fighters League

The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a regular season, playoffs, and championship.  PFL’s differentiated format and exciting fights sparked breakout growth for the league. PFL events are primetime live on ESPN2 and ESPN+.


The PFL 2020 Season features elite MMA athletes across six weight classes with each fighter having two fights during the PFL Regular Season in May, June, July, and August.  The top eight fighters in each weight class advance to the single-elimination PFL Playoffs in October, where fighters must fight twice and win twice in the same night to advance to the finals. PFL Championship is New Year’s Eve with the winners of each title bout being crowned PFL World Champion of their respective weight class and earning $1 million.  Viewers will be delivered next-gen stats never before seen in MMA through the PFL’s proprietary SmartCage™ platform and Cagenomics™ technology.


PFL is backed by an investor group of sports, media, entertainment, and business titans.  Watch PFL live Thursday nights in the U.S. on ESPN2, ESPN+, ESPN Deportes.  PFL is also available in 130 countries around the world with leading local broadcasters. 


For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/ProFightLeague).



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