NEW YORK (28 November 2023) — The Professional Fighters League (PFL) announced that it has entered a strategic partnership with Dafabet to bring exciting content to fans in strategic markets in Asia. This collaboration aims to bring exciting content to fans in strategic markets across Asia, extending across PFL events in 2023 and 2024. This partnership represents a significant milestone for PFL in expanding its reach to a broader audience in the Asian region.
As part of this partnership, Dafabet will receive access to social assets and premium footage, offering a unique perspective on PFL’s and its fighters’ journey in the MMA landscape. The specially curated content will be disseminated across both PFL and Dafabet’s social and digital channels, ensuring an immersive experience for fans.
"PFL is thrilled to embark on this strategic partnership with Dafabet,” said Peter Murray, PFL CEO. “Asia is one of PFL’s top growth markets, and with a leading partner like Dafabet, we aim to bring the thrilling world of MMA to an audience that has been underserved until now. This collaboration is a testament to PFL's commitment to global expansion and engaging with diverse fan bases."
“We’re very happy to be partnering up with PFL which is an exciting and forward-thinking MMA company,” John Cruces, Head of Sponsorships at Dafabet added. “The sport is proving to be growing worldwide which we believe can only help us achieve mutual goals”.
For more information about Dafabet and to stay updated on PFL-related content, please visit https://www.dafabet.com/en.
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league worldwide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sports business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
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