Columbia Care to Become Official CBD Partner of the PFL and the
PFL Athlete Wellness and Performance Program
August is PFL’s Month with Three Win-Or-Go-Home Playoff Events as Final Four Fighters in
Each Division Square off to Punch their Ticket for a Spot in
six Million-Dollar World Championship
NEW YORK (August 9, 2021) – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced an agreement with Columbia Care, Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP), one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products in the U.S., to become the official CBD Partner of The PFL and the PFL Athlete Wellness and Performance Program.
Under the terms of the multi-year partnership, Columbia Care will be a presenting sponsor of the PFL Challenger Series and work closely with PFL brand ambassadors to educate PFL athletes and their teams about their products’ health and wellness benefits.
“The Professional Fighters League continues to experience growth in all aspects of our business, we also take great interest in the health and wellbeing of our athletes which is why we are excited to partner with Columbia Care,” said PFL CEO, Peter Murray. “In our effort to give MMA fans world class experiences, we need to make sure our talent has access to world class health and recovery tools. Columbia Care will provide those tools and information to PFL athletes.”
“We are ecstatic to partner with The PFL as it continues on its exciting growth trajectory and cannot wait to work with our future athlete ambassadors. This is not only a great opportunity for Columbia Care to leverage an amazing brand platform such as The PFL, it is also a historic moment for cannabis-related businesses across the world as it shows a normalization of our industry amongst world-class athletes. We’re thrilled to be a part of this organization that is helping break down the existing stigma and look forward to a long partnership,” said Jesse Channon, Columbia Care’s Chief Growth Officer.
The partnership announcement coincides with the most exciting month in MMA, as the PFL hosts playoff events on Aug. 13, 19 and 27 at Seminole Hard Rock Hotel & Casino in Hollywood, FL. The Final Four fighters from across six divisions are set to take the next step towards earning a world title and $1 million purse that comes with it, as just 12 finalists will go on to compete in the 2021 PFL Championship later this year. All three events will air live on ESPN networks and streaming platforms.
Professional Fighters League has quickly established itself as the No. 2 MMA company in the world. With the addition of world-class talent – from elite fighters to established business executives – partnering with industry leading brands such as Anheuser-Busch InBev, Geico, DraftKings, Bose, CarParts.com, BetMGM, Socios.com, Air Force Reserve, US Marines, Acronis, Upper Deck and others the PFL continues to accelerate its global expansion.
About Professional Fighters League
Professional Fighters League (PFL) is the first and only to present MMA in the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. PFL is the innovation leader with the PFL SmartCage delivering viewers on-screen fight analytics and real-time prop bets. PFL Roster is second to none with 25% of its fighters ranked in the top 25 in their weight-class. All PFL 2021 Season events are live in primetime on ESPN2/ESPN+ in the U.S. (typically on Thursdays), as well as on leading broadcast and streaming outlets in 160 countries worldwide.
For more follow PFL on Instagram (@PFLmma), Twitter (@PFLMMA), and Facebook (/PFLmma).
About Columbia Care Inc.
Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 18 U.S. jurisdictions and the EU. Columbia Care operates 126 facilities including 95 dispensaries and 31 cultivation and manufacturing facilities, including those under development. Columbia Care is one of the original providers of medical cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils, and tablets, and manufactures popular brands including Platinum Label CBD, Seed & Strain, Triple Seven, gLeaf, Classix, Plant Sugar, PRESS and Amber. For more information on Columbia Care, please visit www.col-care.com.
