Frewin will lead international media rights, expansion, development of PFL
International Leagues and strategy



NEW YORK (June 3, 2024) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced the promotion of James Frewin to Managing Director, International. 

Frewin, who has been with the PFL for three years as SVP, International, will now be tasked with overseeing all international media rights, international strategy and expanding the PFL’s International Leagues. Frewin was a driving force behind the launch of the organization’s first international league, PFL Europe, which has seen exponential growth across all territories. Additionally, Frewin has built PFL's international media rights business while defining international strategy with a particular focus on global expansion. 

“We are proud to announce the promotion of James Frewin who has been a consistent asset to the Professional Fighters League,” said Professional Fighters League CEO, Peter Murray. “James is a steady leader who brings invaluable knowledge and passion to our brand. As the PFL continues to grow globally, it is incumbent upon us to have the very best people in place to continue to grow our brand of MMA.” 

The second half of the 2024 PFL Global Season begins Thursday, June 13 from Mohegan Sun Arena in Uncasville, CT with continuing action June 21 in Salt Lake City and June 28 in South Dakota.

The 2024 PFL Global Season and Global Season Playoffs are available live across ESPN platforms in the U.S. and via DAZN in Canada, Europe and additional premium sports platforms internationally. 

PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a Regular Season, Playoffs, and Championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight-class. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is available on ESPN/ESPN+ in the U.S., DAZN in Canada and Europe and broadcast and streamed in 160 countries with 20 premium media distribution partners.



Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)