Multi-year partnership includes all PFL Global, PFL PPV Super Fights,
PFL Europe, PFL MENA and Bellator Champions Series action
Professional Fighters League content to air live alongside EPFL,
UEFA Champions League, NBA and F1 on Setanta Sports
NEW YORK (June 27, 2024) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a media rights deal with Setanta Sports for all PFL and Bellator programming in Eurasia and the Philippines.
Through the partnership, all PFL programming - including live coverage and archived footage of PFL Global, PFL PPV Super Fights, PFL Europe, PFL MENA and Bellator Champions Series - will be available live in Estonia, Latvia, Lithuania, Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan, and the Philippines – via Setanta Sports. Professional Fighters League content will air alongside EPFL, UEFA Champions League, NBA and F1, bringing PFL’s unique MMA content to one of the fastest growing media markets.
“We are thrilled to partner with Setanta Sports and give fans in Eurasia and the Philippines the opportunity experience premium PFL and Bellator MMA content all year-round,” said PFL Managing Director, International James Frewin. “PFL’s partnership with Setanta Sports marks another milestone in our organizations global expansion, offering the best action in MMA to one of the fastest growing media markets in the world.”
"Setanta Sports has a long-standing tradition of delivering top-tier combat sports to fight fans. By acquiring the rights to PFL and Bellator, we are further solidifying our commitment to this passionate audience. This move grants unprecedented access to some of the world's most exciting MMA fighters. PFL and Bellator perfectly complements our existing portfolio of the best international sports content, making Setanta Sports the undisputed home of premium sports in Eurasia and the Philippines." added CEO of Setanta Sports Giorgi Pruidze.
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a Regular Season, Playoffs, and Championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight-class. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is available on ESPN/ESPN+ in the U.S., DAZN in Canada and Europe and broadcast and streamed in 160 countries with 20 premium media distribution partners.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams. PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma).
ABOUT SETANTA SPORTS
Setanta Sports is an international sports broadcaster that has operated premium sports TV and OTT services for over twenty years. Setanta Sports has in the past owned channels and successfully broadcast sports content on every continent with the exception of South America. Currently, Setanta Sports has operations in Eurasia and the Philippines. In Eurasia, Setanta Sports is the No.1 sports broadcaster with its linear TV and OTT platforms available across fourteen countries. Since launching its OTT platform www.setantasports.com in the Philippines, Setanta Sports has built a strong rights portfolio across a variety of sports including soccer, basketball, darts, snooker, pool, and martial arts.
