NXT LVL to be presenting partner of the 2022 PFL Challenger Series leading
into Regular Season and Playoffs
NEW YORK (January 24, 2022) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a multi-year deal with NXT LVL as the official water partner of the PFL. The partnership begins in January and spans through December, 2024. To kick off the deal, NXT LVL, an award-winning beverage company will be a presenting partner of the PFL Challenger Series, beginning this February, which will be streamed on fubo Sports Network, and lead into the 2022 PFL Regular Season.
During each PFL Challenger Series event, NXT LVL will award winning fighter’s contracts with the PFL. The contract will take the MMA careers of respective fighters to the next level in the PFL.
“The Professional Fighters League is excited to partner with NXT LVL for the 2022 Regular Season and Playoffs, and begin with the PFL Challenger Series in February, streaming exclusively on fubo Sports Network,” said PFL CRO Jon Tuck. “As we look ahead to a year full of PFL action, we want to provide our athletes with the necessary resources to perform at their best, and NXT LVL will benefit them greatly throughout the season.”
This will mark another major sports endorsement for Takeover Industries following NXT LVL’s 2021 launch. The company partnered with boxing legend Manny Pacquiao to promote the brand, and also a joint venture to facilitate NXT LVL’s plans to distribute them throughout Asia. NXT LVL also has key endorsement deals with other sports figures and Grammy award-winning rapper T-Pain for the world’s only Gamer Shot. T-Pain has an eSports team and content studio under his Nappy Boy Gaming banner.
“Our award-winning innovative performance beverage company is thrilled to work with the PFL, which is one of the fastest-growing and most innovative MMA leagues in the world,” said Toby McBride, the founder and chief executive officer of Takeover. “Our water is sourced from natural springs and infused with hydrogen and other all-natural supplements that athletes use to prepare and recover from grueling training. We’re finding consumers of all ages and ranges of fitness appreciate these same benefits from NXT LVL.”
In 2021 PFL concluded a successful third season as six fighters earned world championships and $1 million each in prize money at the PFL World Championship, MMA’s biggest night, on October 27. The league has seen 100 percent audience growth in 2021 and added leading brands to its blue-chip sponsorship portfolio, with more world-class talent and events coming to MMA fans across the globe this year.
Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster with 25 percent of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Kayla Harrison, Ray Cooper III and Movlid Khaybulaev. With live event coverage in 160 countries on leading distribution platforms, a portfolio of blue-chip brand partners, and backing from major institutional and high-profile individual investors, PFL is accelerating its global expansion to deliver a unique, innovative product to the more than 600 million MMA fans globally.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.
PFL is primetime in the U.S on ESPN and ESPN+ and was broadcast and streamed live worldwide last year to 160 countries with partners including RMC Sport, FPT, Sky Sport, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.
PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, US Marine Corps, and more. PFL is backed by major investors including Ares Capital, Luxor Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.
MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About NXT LVL
NXT LVL, created by industry veterans, is the next generation in performance hydration for everyone from athletes to seniors looking to achieve optimal health, performance, and overall wellness. NXT LVL products allow you to reward your body with electrolytes to support hydration on the go with a superior taste and zero sugar and calories. NXT LVL is a convenient way to give you an energy boost, and enhance your mental focus. Drinking NXT LVL is beneficial in speeding up the recovery time and eradicating feelings of soreness — removing toxins from your body, and keeping your muscles in proper working order.
The company’s executive management team has decades of research, manufacturing, sales, marketing, operations, design, and production experience in the beverage industry. Takeover’s executives launched major brands with top-tier distributors including Pepsi, Budweiser, Coors and Miller Distributors, Whole Foods, and brands such as Sobe, Arizona Iced Tea, Xycience, and Ignite International.
Nxtlvlusa.com; Instagram (@nxtlvlwtr); Twitter (@NXTLVL_Takeover); Facebook (@NXTLVLWTR)