Professional Fighters League and GOVX Announce Official Partnership

NEW YORK - MAY 11, 2026 - Professional Fighters League (PFL) and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators and other government service personnel, announced today an official partnership for the 2026 event schedule.

As part of the partnership, GOVX will provide discounted tickets of up to 25% off to North American PFL events on GOVX.com to its existing membership base of over 12 million members.

“There’s a natural bond between fighters and those who serve,” said PFL CEO John Martin. “Through our partnership with GOVX, we’re bringing that bond to life by expanding access to PFL events and creating meaningful connections with a community that truly understands competition at the highest level.”

The official partnership will also be supported through robust promotion on GOVX.com with broadcast integrations and in-venue branding for North American PFL events.

Additionally, GOVX will have the privilege of serving as the Event Presenter for PFL San Diego event on Saturday, June 27th at Pechanga Arena San Diego. Within the event, GOVX will also have the distinction of operating as the Presenting Sponsor of Military Row, helping to honor the local San Diego military community on fight night.

“We are thrilled to officially partner with PFL and bring one of the world’s leading combat sports organizations to a deserving community,” said Alan Cole, GOVX CEO. “Through our partnership, we look forward to bridging the gap between MMA athletes and the service community by offering exclusive access to those who truly understand what it means to train, fight, and win.”

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ABOUT GOVX
GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in this mission with a unique opportunity to support this deserving audience. Through the flagship marketplace, GOVX.com, brands can authentically reach a growing community of 12M+ memberswith their own storefront. More than 2K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With the proprietary verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 5K brands currently utilize GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within an engaged and exclusive community and reinforce their support for Americans who make a difference.

In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to non-profits who serve the military and first responder community. To date, over $3M has been donated through the GOVX Gives Back initiative. For more information, visit https://www.govx.com.

ABOUT THE PROFESSIONAL FIGHTERS LEAGUE
The Professional Fighters League (PFL) is a global mixed martial arts organization and one of the world’s leading combat sports properties. PFL produces live, premium MMA events broadcast and streamed to fans in more than 170 countries through an extensive network of international media partners. The organization features a roster of professional fighters representing the highest levels of international mixed martial arts competition.

Headquartered in the United States, PFL holds events across North America, Europe, the Middle East, and Africa, with continued global expansion underway. PFL is backed by leading institutional investors and professional sports team owners, reflecting the accelerating growth of MMA as a mainstream global sport.

For more information, visit PFLmma.com and follow PFL at Facebook.com/PFLmma and @PFLMMA on X, Instagram, and TikTok.