PFL MMA and AFR partner for fourth consecutive season
AFR will serve as presenting sponsor of one 2023 PFL Regular Season Event and a
$1 million PFL World Championship title fight
NEW YORK (January 26, 2023) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced it has reached an expanded agreement with Air Force Reserve to partner for a fourth consecutive season. Under the deal, AFR will serve as the presenting sponsor for one of the upcoming 2023 PFL Regular Season events, as well as one of the $1 million title fights at the 2023 PFL World Championship.
AFR is set to unveil two new commercials which will premiere during the 2023 PFL Challenger Series, which streams exclusively on Fubo Sports, the live-free-to-consumer TV network from FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform.
The league and its roster of elite talent will continue to work closely with Air Force Reserve to drive recruiting lead generation through a variety of initiatives throughout the season.
“We’re honored to extend and expand our partnership with the Air Force Reserves for the fourth consecutive season,” said PFL CRO Jon Tuck. “Our world-class fighters share the same attributes as Reservists – an uncompromising work ethic and the determination to get better at their craft everyday – and we’re looking forward to once again collaborating in 2023.”
“The Air Force Reserve is ‘Ready for More,’ and thrilled to partner with the Professional Fighters League for a fourth consecutive year,” said Maj. Brian Murray, Deputy for Strategic Marketing, Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. “We value PFL's support for active-duty military and veterans. Our partnership allows the Reserve to connect with millions of PFL fans worldwide and share the incredible benefits it offers including the flexibility to choose how you serve with a wide range of part-time or full-time careers available.”
PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The Company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL airs live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 leading international media partners.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.
PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
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About the Air Force Reserve
The Air Force Reserve is a proud partner in America’s defense, offering a variety of part-time and full-time jobs with full-time benefits. These include low-cost health insurance, a noncontributory retirement plan, tuition assistance and educational programs. The Air Force Reserve recruits talent and provides highly technical training to help you build and sustain the world’s most-advanced airpower with the flexibility to advance in your civilian career or education while serving close to home. Also, if you’re currently serving or have served and are ready for more, we can use your experience.
