SeatGeek Becomes the “Official Secondary Ticketing Partner” of the Professional Fighters League
The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, today announced a fully integrated partnership with SeatGeek, making the leading mobile-focused ticket platform the “Official Secondary Ticketing Partner” of the PFL. SeatGeek bolsters a growing portfolio of leading PFL brand partners in the league’s first season on ESPN platforms, including GEICO, Anheuser-Busch InBev and Air Force Reserve.
“We’re proud to partner with another industry leader in SeatGeek, a company with an incredible track record of innovating and elevating the ticketing and event experience for sports fans,” said Peter Murray, CEO of the PFL. “The PFL is committed to providing MMA fans with a premium, differentiated and memorable experience, from the moment they purchase a ticket through the entire night of fights. SeatGeek embraces the PFL’s format, and this partnership affords us the opportunity to take our fan experience to the next level as we progress toward the Playoffs in October at MGM Mandalay Bay in Las Vegas and the 2019 Championship in New York City at MSG Hulu Theatre on New Year’s Eve.”
“At SeatGeek, our mission is to help fans experience more live entertainment and this partnership with the PFL ensures that their fans have the best possible experience before, during and after MMA events,” said Russ D’Souza, SeatGeek Co-Founder. “We’re looking forward to working closely with the PFL to enhance the fan experience and drive attendance around these tentpole events through our strong mobile platform.”
SeatGeek’s mobile-focused ticket platform brings a host of innovative features, such as integrations with Lyft and Snapchat, to the live event experience and will give PFL fans the ability to easily buy, sell, transfer and scan their tickets right from their mobile devices. SeatGeek will also collaborate on unique fan experiences tied to PFL events and provide PFL with data that can be used to better serve fight fans.
Additionally, as part of the partnership, SeatGeek will receive logo placements in and around the cage, in-venue commercials and on-air advertising units that will be broadcast on ESPN2, ESPN Deportes and ESPN+ -- the leading multi-sport streaming service -- in the United States. SeatGeek and the PFL will also collaborate on content across digital platforms.
The 2019 PFL Regular Season continues with Thursday Night MMA action on August 8. PFL 6 will feature Heavyweights and Light Heavyweights, beginning at 8:00pm ET on ESPN2 and then ESPN+ at 10:00pm ET.
About Professional Fighters League
The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a regular season, playoffs, and championship. PFL’s differentiated format and exciting fights sparked breakout growth for the league. PFL events are Thursday nights primetime live on ESPN2 and ESPN+.
The PFL 2019 Season features elite MMA athletes across six weight classes, including the first-ever 155-pound women’s division, with each fighter having two fights during the PFL Regular Season in May, June, July, and August. The top eight fighters in each weight class advance to the single-elimination PFL Playoffs in October, where fighters must fight twice and win twice in the same night to advance to the finals. PFL Championship is New Year’s Eve with the winners of each title bout being crowned PFL World Champion of their respective weight class and earning $1 million. Viewers will be delivered next-gen stats never before seen in MMA through the PFL’s proprietary SmartCage™ platform and Cagenomics™ technology.
PFL is backed by an investor group of sports, media, entertainment, and business titans. Watch PFL live Thursday nights in the U.S. on ESPN2, ESPN+, ESPN Deportes. PFL is also available in 130 countries around the world with leading local broadcasters.
For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/ProFightLeague).
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise - the company’s primary ticketing platform - is used by a number of Major League Soccer clubs, as well as the Dallas Cowboys and New Orleans Saints and Pelicans.