The full-service agency will help drive brand awareness and new audiences for PFL
NEW YORK (March 17, 2021) — The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced it has appointed The Sasha Group, a full-service agency within the VaynerX family of companies, as its digital marketing agency of record.
As AOR, The Sasha Group will be responsible for creative and media services to drive PFL brand awareness and engage with new audiences, including the utilization of TikTok, Facebook, YouTube and Snapchat for unique activations. Additionally, the agency will leverage digital and social channels to create unparalleled fan experiences and customized content.
The company was founded by renowned entrepreneur Gary Vaynerchuk and has a proven track-record of building brand momentum for a wide-variety of clients.
“There are more than 450 million MMA fans globally and our partnership with The Sasha Group will help audiences around the world engage with PFL’s premium content and fall even more in love with the sport,” said PFL CEO, Peter Murray. “As home to some of the world’s best athletes, PFL continues to keep sports fans excited year-round with top-tier content showcasing the unique stories behind our athletes and the league. As we gear up for our season start on April 23, we look forward to working with The Sasha Group.”
“Being a new league, there is an incredible opportunity to really grow PFL’s audience and fanbase,” said President of Sasha Group, James Orsini. “We’re extremely excited to utilize our integrated creative, strategy and media model to really ramp up the league and take them to the next level.”
Professional Fighters League has quickly established itself as the No. 2 MMA company in the world. The league has experienced tremendous YoY growth across digital channels - 68% follower increase on Instagram, 30% total audience growth across digital and a 200% social engagement spike.
With the addition of world-class talent – from elite fighters to established business executives – and partnering with industry-leading brands such as Anheuser-Busch InBev, GEICO, CarParts.com and Socios, the PFL continues to accelerate its global expansion. Sports fans across more than 160 countries around world will be able to tune in to the league’s highly anticipated return on April 23 in Atlantic City, NJ.
About Professional Fighters League
The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a Regular Season, Playoffs, and Championship for a million-dollar prize. PFL’s differentiated format and exciting fights sparked breakout growth for the league. PFL events are carried live on ESPN2 and ESPN+ in the United States and distributed to 160 additional countries around the world on premium sports networks.
For more follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/PFLmma).
About The Sasha Group
The Sasha Group is the consultancy-meets-agency arm of the VaynerX family of companies. Established in 2019 with a focus on connecting brand strategy to real world execution for a range of clients from funded startups to established brands, the firm is committed to helping ambitious leaders build strong brands that can flex with the times.