The website will include a dynamic feature called Cagenomics which will provide in-depth analytics MMA fans have never seen before. The digital platform will also offer personalized content offerings that will include custom video playlists, content from users' favorite fighters, fight highlights, features and interviews as well as a PFL Playoff Bracket contest. The launch brings the new league into alignment with traditional sports with a metric-heavy focus on the League and its athletes and provides PFL fans with a front row seat experience for every fight.
"Viewlift's state of the art technology will enable the Professional Fighters League to deliver the world's 300 million-plus MMA fans live streaming coverage of PFL events, on-demand replays of fights, highlights and original content through our digital platform," said PFL CEO Peter Murray. "As we prepare for October's game-changing 2018 PFL Playoffs, we are excited to provide our fans with expanded access to the competitive action and unique experiences across all devices."
Enhanced technical features make fan-engagement the centerpiece of PFL and ViewLift's alliance. The new service offers MMA fans the ability to watch fights live or on-demand, with behind-the-scenes access and special fighter features, all enhanced by analytics and statistical data, across devices. The unique Cagenomics feature will provide a new perspective into mixed martial arts and create a direct connection between the fighters and the League's tech-savvy global audience.
"We are excited to partner with the PFL," said ViewLift CEO Rick Allen. "They are reimagining mixed martial arts in the cage and in the community, and we are innovating in the digital realm, bringing sports fans closer to the action, anywhere, any time and on any device. This new service will ally two championship organizations - and MMA fans are the big winners."