LONDON (October 12, 2023) - Leading iGaming and sportsbook platform has today announced a strategic content collaboration deal with leading MMA promotion, The Professional Fighters League (PFL), and its partnership for "Road to PFL Africa”.

Under the groundbreaking partnership, and the PFL will work closely together to create engaging and informative content for MMA and betting fans around the globe, tailored to the “Road to PFL Africa” documentary series.

Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.

As part of the deal, will also become a trusted betting partner of the PFL and will provide fans with exclusive behind-the-scenes custom and original content of PFL’s journey towards the launch of PFL Africa, which will be distributed across the PFL and owned social and digital channels. In addition, will receive access to PFL fighters and PFL spokespeople. In return, PFL will promote across its owned channels and give the brand a presence at future events that take place on the African continent.

Peter Murray, the CEO of the PFL said, “The PFL is excited to announce its groundbreaking strategic partnership with When it comes to online cryptocurrency gameplay, you need a winner’s mindset and has just that. I’m thrilled to be working with them.”

He added: “Road to PFL Africa, through the lens of, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realization of PFL Africa.”

Upon the announcement of the deal Dmitrii Khasanov, Strategic Business Development Partner at, said, “All of us at are massive fans of Mixed Martial Arts. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport. The PFL embodies the same principles we stand by at - dedication, strength, and the belief that anything is possible.”

“Our platform is built for thrill-seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and players both now and in the future.”

To find out more about and how and where to bet on PFL, please visit

Professional Fighters League (PFL) is the #1 fastest-growing sports league and the #2 MMA company worldwide. PFL offers viewers the most innovative viewing experience in sports and PFL is the only league in MMA with the sports-season format.

PFL has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV SUPER FIGHTS, and PFL International Regional Leagues.

PFL was founded in 2018 and is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners.

MMA is the growth sport of this decade, with 650 million fans worldwide, the youngest audience demographic of any sport, and true global revenue streams.; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)

ABOUT BETS.IO is a rapidly expanding iGaming platform that delivers gambling and betting services to crypto enthusiasts worldwide. With its newly launched crypto betting platform, aims to elevate the thrill of online wagering by offering an extensive range of betting options across multiple sports and events and higher-than-average odds.

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