The Professional Fighters League (PFL) has announced a multifaceted partnership with social media platform Twitter.
The tie-up will see content from the mixed martial arts (MMA) organization made available on Twitter through its new live event page. This includes PFL fighter training, pre-fight walk outs, real-time highlights, post-event press conferences and other fight night content.
The agreement also includes ‘The Round Up’, which is a live feed where influencers host a chat with fans during advert breaks and discuss the action. In addition, the PFL and Twitter will launch a hashmoji for fans tweeting about the event with #PFLMMA.