The Professional Fighters League (PFL) has announced the launch of an OTT platform that will change the viewing experience for MMA fans all over the world.
The venture undertaken by the PFL comes in partnership with ViewLift to bring about a new platform to outshine competitors. The PFL promises to provide top quality content with a yearly frequency to bring the action closer to fans for free.
Chiefly, the announcement came on Tuesday and detailed a catalog of hundreds of hours worth of content. Not to mention, the PFL’s revolutionary season, play-off and championship structure is an added incentive to fight fans.
The new and improved format allows combat sports consumers to be loaded with options come Fight Night.
The PFL OTT launch: A step forward
PFL CEO Peter Murray released a statement regarding the same and touched up the logistical aspects of the launch
“With the launch of our first OTT platform, we’re excited to fulfill the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever, and however they want to consume it,” he said.
Not to mention, he gave an insight into the company’s vision for MMA in the current landscape moving forward.